Sky Radio Network Frequently Asked Questions



  
About Creating Your Segment

*What’s the first step?
*I’ve never done this before, and I’m unfamiliar with the format. What exactly have I bought?
*Is this advertising or an infomercial?
*Is this an audio news release?
*What should the content of my segment be?
*What kinds of background materials should I provide?
*Do I have a say in what the hook of my segment is?
*What is the process?
*How many questions do I get?
*How many drafts of the questions will I receive?
*Does my airtime include the time that the host speaks?
*Should I wait until I receive a final draft of the questions to schedule recording time on my spokesperson’s calendar?
*Will my contact information appear during the segment?
*Should I script answers for my spokesperson?
*How many spokespersons should I have?
*My company’s public communications must meet strict regulatory guidelines. How can I make sure the segment complies?
 
About Recording

*How long does the recording take?
*What happens during recording?
*Does my spokesperson need to be letter-perfect?
*How many recording sessions can my spokesperson have?
*Is the interview conducted in person or by phone?
*Will I be able to listen in during recording?
*What time is best for recording?
*What if I need to reschedule?
*Can you record the interview on a wireless, cordless, or speakerphone?
*How quiet should the spokesperson’s room be during recording?
 
After Recording

*How long does it take to get the finished product?
*I can’t hear my Windows Media file. What do I do?
*Can I make changes to my segment after recording?
*Will I be able to hear my segment before it airs?
 
About Deadlines

*What are my deadlines?
*What does the recording deadline mean?
*Are the deadlines firm?
*My spokesperson is out of the country until after the recording deadline. What do I do?
*Why is the delivery date so far in advance of the airdate?
 
About Inflight Print Support

*Do I receive print support in the inflight entertainment guide?
*What is a Marquee listing?
*How do I make sure that my information is printed accurately?
*Will I be able to see the layout before it goes to print?
*Will my logo appear in the inflight entertainment guide?
*I’m receiving a logo in print. What are the specs?
*Where do I send my logo?
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