|
|
| GENDER: |
|
| Male/Female |
60% / 40%
|
| AGE: |
|
| Age 18-34 |
10%
|
| Age 18-49 |
56%
|
| Age 25-54 |
69%
|
| HOUSEHOLD INCOME: |
|
| Median Household Income |
$129,000
|
| EDUCATION, PROFESSION & MORE: |
|
| College & Beyond |
78%
|
| Degree or Beyond |
54%
|
| Professional / Managerial |
59%
|
| Own Principal Residence |
96%
|
| HH Assets of $1 Million + |
56%
|
| TRAVEL: |
|
| Travel by Air past year |
97%
|
| Average number of trips by air |
14
|
| 5+ domestic business trips |
41%
|
| 3+ domestic vacation trips |
55%
|
Flight/Passenger #s:
• # of flights: 20,000 bi-monthly
• Passenger reach: 3.34 million bi-monthly
*Source: US Airways, January 2006
