HOOVER’S ONLINE LAUNCHES IN-FLIGHT BUSINESS SHOW ON AMERICAN AIRLINES

The Hoover’s Business Channel to Run on American Airlines September-October 2000

AUSTIN, Texas -- August 31, 2000 – Hoover’s, Inc. (Nasdaq: HOOV), operator of the businessperson’s portal Hoover’s Online (http://www.hoovers.com), today announced that it has teamed with Sky Radio to sponsor and produce an hour-long, in-flight audio business program to air on American Airlines.

The show, targeted to executive business travelers and titled "The Hoover’s Business Channel," features entertaining discussions among top business leaders on a blend of business, finance and technology issues. The Hoover’s Business Channel is scheduled to air during September and October of 2000 on all audio/video-equipped American Airlines flights lasting more than 2 hours. Additionally, the program will be available and accessible through Hoover’s Online, in partnership with Sky Radio, at http://www.ceolive.com.

"Sky Radio produces high-quality business and technology programming that enlightens and entertains the business traveler by presenting one-on-one interviews with some of today’s most influential and innovative business leaders who use this marketing channel to talk about their company, products and market position," said Hoover's CEO Patrick Spain. "Hoover’s is pleased to work with Sky Radio to help deliver insightful, relevant business content to air travelers. The program also gives our advertisers another outlet through which they can target this affluent, highly mobile audience."

The Hoover’s Business Channel features interviews with Jono Steinberg, CEO of Individual Investor Group, Joe Battapaglia, executive vice president and chief investment strategist for Gruntal & Company, Patricia Seybold, CEO of the Patricia Seybold Group, and Thomas Friedman, Pulitzer Prize-winning foreign affairs columnist for The New York Times, and James Cramer, co-founder and contributing editor of TheStreet.com. Show topics include leading a company through change, using information as a tool, the risks of margin and IPO investing, business travel tips, career management and strategies for globalization.

"This program is a win-win for everyone," said Marc Holland, CEO of Sky Radio. "Sky Radio gets to work with Hoover’s Online to design a show that helps to answer businesspeople’s questions about these important business issues. American Airlines gets a strong show sponsored by the leading businessperson’s portal, and Hoover’s Online gains an opportunity to extend its brand to millions of executive business travelers per month."

About Hoover’s, Inc.
Hoover’s, Inc. (Nasdaq: HOOV) operates Hoover’s Online, the businessperson’s portal, which provides more than three million businesspeople with timely and reliable information that allows them to make informed business decisions. At the core of Hoover’s Online is a proprietary database of authoritative business knowledge about the world’s largest, most influential and fastest-growing companies and industries, compiled and maintained by more than 120 writers, editors and researchers. Hoover’s’ proprietary searching and sorting technology combines its database with high-quality third-party business information, including news, a directory of business Web sites, biographical and product information, as well as business travel, personal finance and career tools. Hoover’s Online is also available through several Internet services, including America Online, Dow Jones, Microsoft, Reuters and Yahoo! Hoover’s investors include Time Warner (NYSE: TWX), Media General (AMEX: MEG.A), NBC -- a unit of General Electric (NYSE: GE), and Knowledge Universe, through its Knowledge Net Holdings and Nextera Enterprises (Nasdaq: NXRA) units.

About Sky Radio
Sky Radio is the world’s leading producer of in-flight business and technology radio programming. Its eBusiness and technology programs air monthly to millions of business travelers. The company also produces CEOLive.com and ITRadioNetwork.com, two popular radio Webzines dedicated to business, technology and change. Founded in 1998, the company has 17 employees, three full-time production studios and is fully committed to the future of broadband and the integration of Web-based audio content. For more information contact Al Sophianopoulos at as@SkyRadioNet.com, 818-380-1980.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain forward-looking statements relating to future events or results that involve risks and uncertainties, including statements regarding the expected benefits of strategic relationships and future services. Among the important factors which could cause actual results of Hoover’s to differ materially from those in the forward-looking statements are the effectiveness of strategic relationships, market demand and acceptance of new and enhanced services, the retention of subscribers, ability to attract new subscribers, the attractiveness of our audience to advertisers, competition, economic conditions specific to the Internet, as well as general economic and market conditions and other factors described in the most recent Form 10-K and other periodic reports filed by Hoover’s with the Securities and Exchange Commission.